December 14, 2022
What does it take to make a living in the world of commercial real estate marketing? This is where you find the answers to those questions. These posts will put a strong focus on what it takes to promote and market commercial properties such as office buildings, retail spaces, industrial properties and multi-family units.Â
There are a variety of reasons why commercial real estate is heavily marketed. The initial aim is to attract buyers or investors as well as potential tenants for these business properties. Market research is a big part of the job as marketers must understand the value of a commercial property based on immediate demographics, location and traffic issues, accessibility and CRE trends.Â
Commercial real estate marketers also create property listings for buyers and tenants and this involves understanding digital publication and social media platforms as well as traditional avenues such as local radio, television and print media.Â
Marketing professionals also build strong and workable relationships with other industry professionals, investors and stakeholders. Corporate branding and data analysis also fall under the umbrella of responsibilities for CRE marketers. The ultimate goal, of course, is to attract investors and fill commercial spaces with lease agreements.