Virtual tours, Zoom meetings, contact-less… nearly everything. It’s safe to say that 2020 has been an interesting year so far. Like many other industries, commercial real estate has been constantly evolving independent of the pandemic. This is especially true for CRE marketing.
For CRE pros willing to evolve with it, however, 2020 may actually prove to be a fruitful change in the market. Let’s take a look at why a post-COVID-19 world presents additional marketing opportunities for commercial real estate professionals.
It’s a Great Time to Embrace Digital Marketing
Used Zoom for the first time recently? You’re not alone. In February of this year, Zoom surpassed the number of new active users it added during all of 2019. Employees who are used to using traditional marketing and professional tools are being forced to embrace new digital techniques… and liking it. Going digital has tremendous efficiency benefits and provides effective ways to connect with an audience. Email marketing, podcasts, and videos are just some of the methods professionals can use to successfully interact with others.
Takeway: Use this period of social distancing to revamp your current marketing strategy and pursue digital marketing activities to supplement or replace your current ones.
Data Centralization Is Key (and Helpful)
Your marketing activities should be going digital, but your data should as well. Additionally, it should be organized together so you’re more efficient and your data is more accurate. Furthermore, by centralizing your data with a cloud-based solution, you can access powerful metrics from any device at any location. Whether you need to look up property, client or market data, you should be able to quickly access it to make better portfolio decisions. If you can, then even a pandemic won’t have a catastrophic impact on your long-term outlook.
Takeaway: Centralize your data in a cloud-based solution that automates your numbers and lets you access them from anywhere.
It’s an Excuse for a Marketing Stack Upgrade
How can you embrace digital marketing and centralize your data if you’re still using old-school tools and spreadsheets? By upgrading your technology stack. Use this COVID-19 world to your advantage by looking into feature-packed, all-in-one commercial real estate software solutions. Quarem, for example, is a software platform that comprehensively manages all critical commercial real estate data for leases, properties, assets and associated projects. The result is a collaborative tool that vastly improves productivity and accountability.
But how does that help with marketing? For Landlords, it means having metrics that impact your marketing strategy, like tenant mix or current & future vacancies, organized into helpful reports with just a few clicks. For Brokers, it means having a centralized space to store and organize your own market research.
Takeaway: Research CRE marketing software solutions that will set you up for success in a post-COVID-19 world.
Want to see specific ways Quarem can help you with additional marketing opportunities during these times? Request a demo of Quarem today.