Marketing. It’s essential for most businesses, but is often neglected as CRE pros often focus on their core capabilities and interests.
This is especially true for smaller CRE teams that can’t afford a dedicated marketing department or handle the labor while juggling other core priorities. There are a few strategic marketing efforts that give you high impact without burnout-inducing effort. Here are five easy marketing tips to consider for commercial properties:
1. Stay Active Online
In the past, SEO experts would tell you to post a certain number of articles on your blog each month—or post articles with a certain keyword length—but this is no longer an automatic route to success these days. Google and other search engine algorithms want to see that visitors engage with your content, but also that you are maintaining some form of consistent activity. That could be paid ads, responding to online comments or posting an article once every two months. Find marketing activities that are sustainable, first and foremost.
2. Segment Lists Properly
If you’re casting a wide net, you’re going to have to expend more effort with some of that chasing the wrong business. Targeted marketing is especially important with real estate, as you have residential and commercial to address/avoid in your efforts. But if your list is smart, segmented properly and you’re being intentional about each email, social post or cold call, these real estate marketing efforts will be more likely to pay off.
3. Start Small with SEO
Search engine optimization (SEO) is just one area of marketing, but it can get overwhelming in a hurry. Many CRE pros are quick to just outsource or ignore SEO, but focusing on small, actionable steps like determining a high-level keyword strategy is a good place to start. If you need even more help here, search for phrases like “commercial real estate,” “commercial properties” and/or “CRE listings” and grab some ideas from the top-performing sites that you can apply to your own online properties.
4. Automate What You Can
This applies to areas of marketing (like scheduling social media posts), but also to what you’re doing on the back end as a CRE professional. Your tax accounting and market research isn’t necessarily going to show up on the bottom line, so make sure you’re being as efficient as possible with lower-priority tasks. With Quarem, for example, you can automate data processing, reporting and forecasting for individual properties and portfolios.
5. Build Relationships
That’s what marketing boils down to, at its core. If you can figure out a way to do what you do best, and that’s building relationships, your portfolio will see growth as a result. By eliminating time-consuming tasks on the back end, it will free up more time on the front end for you to build relationships with CRE contacts by being active online, being more available for showings and being there for events and local prospects with questions or other needs.
If you’d like to see how Quarem can free up some of your time for more important tasks, request a demo today!