There’s an app for everything these days. From tracking rewards points and sleep patterns to controlling household appliances and even using a pirate voice to keep track of where you parked your car, it seems like there isn’t an everyday task you can’t accomplish without the aid of technology.
How did we get here? Why do we need so many apps? Put simply, it’s because we want better experiences. But this shouldn’t be limited to just leisure time.
As pointed out in a 2018 press release from real estate investment firm Hines, “mobile applications help us navigate nearly every part of modern life, and those services shouldn’t stop once you arrive at the office.” This is particularly true when it comes to tenant experience, a topic that has been trending in the commercial real estate space lately. To truly satisfy your tenants and maintain your CRE portfolio, it helps to have a tenant experience software solution.
Why Tenant Experience Software?
Think of “tenant experience software” as any type of software that connects (or consolidates) the different solutions a landlord/property manager offers to its tenants. The goal of tenant experience software is to, well, improve the experience of each tenant in order to increase loyalty, lengthen contracts and ultimately improve asset value. Here’s how Gabrielle McMillan, the CEO of Equiem, put it in a recent statement to Commercial Observer:
“The last five or so years have seen an enormous shift in occupier expectations. Whereas tenants used to be satisfied with desks, filter coffee and water coolers, today’s occupiers now expect landlords to provide frictionless, engaging and tailored workplace experiences… As a result, owners need to work hard to understand the specific likes and dislikes of individuals, using technology like ours to analyze how people are interacting with their building and then adapt their offer accordingly. Ultimately, it’s landlords [who] have worked hard to deliver this type of hospitality-forward working environment that will satisfy occupiers and win the leasing battle.”
The Benefits of Adopting Tenant Experience Software
So, how do CRE professionals deliver this environment? What are the advantages of adopting tenant experience software? Let’s use Quarem as an example. A full suite of software, Quarem is the solution for CRE professionals to consolidate their software solutions with one tool. Tenant experience is one facet of Quarem’s software suite. Here are some specific ways Quarem benefits you as a CRE professional when it comes to tenant experience:
- Send notifications and alerts for maintenance requests
- Track key dates and milestones for contracts
- Create a task list for lease expansions and other tenant-involved projects
- Easily share documents and notes related to leases
- Share metrics and market data with tenants to bolster lease negotiations
Tenant experience is just one of the many solutions under the Quarem umbrella, however. To discover everything the CRE software has to offer, request a demo today!
