Why Google May Be the Resourceful CRE Professional’s Worst Enemy

 July 6, 2017

By  Guy Gray

We’ve all been there. One morning you wake up with a cough and before you know it you’ve googled your way into a convincing self-diagnosis of Dengue fever. Or maybe your cat has hacked up a hairball but Google swears it’s a sign of the coming of the next apocalypse.

While these scenarios may seem a bit far-fetched, the correlation is accurate to CRE professionals’ self-exploration for support software. Internet searching for your property management and lease administration solutions will certainly net you a wealth of articles, advice and advertisements for tech solutions, but it can also get you and your portfolio into trouble in a hurry if not tempered with some real-world support and practical, hands-on experience.

Jack of All Trades and Master of None

One of the first hurdles CRE professionals face when researching solutions for lease administration is the excess of companies on the market that advertise a one-stop shop for all your business’ needs. The problem with many workflow providers is that they are generic platforms designed to “do the job” across a variety of business models. A law firm workflow has little in common with the system needed to effectively manage a diverse CRE portfolio so why would the same product perform equally well for both. A more effective choice is to look at companies such as Quarem that specialize in the needs of CRE owners and managers and that provide customized tools designed with the profession in mind.

Reviews Can’t Even Guarantee Good Takeout

So, you want to rely on online reviews to choose your CRE software partner? While it may seem intuitive to rely on the opinions of others in your field, it’s important to note that the Internet allows users to hide behind a veil of anonymity when endorsing or lambasting a product or company. This opens the door to inaccurate advice and comparisons from paid endorsements to disgruntled feedback.

The most practical and reliable way to know if a product will work for you is to contact the vendor and ask for a real-world trial, complete with support and walk through of key features. If your potential software partner isn’t willing to provide this service to win your business it may be a key indicator to look elsewhere. Associates from Quarem Property Management Solutions are always willing to demo and discuss the Quarem Access and Quarem Vantage software platforms and provide comprehensive customer support for your project from beginning to end.

No Two CRE Portfolios Are Alike

In the end, it all comes down to the fact that Google, forums, reviews and other Internet resources don’t know the ins and outs of your specific CRE Portfolio. While trolling the Web may provide a starting place for accumulating names and references, CRE professionals should seek out sophisticated and experienced companies that are willing to have a one-on-one discussion about the needs of your real estate empire. Size, location, client type and more all play into both the selection of an appropriate Lease Administration Software Platform and the successful implementation of that platform to your existing systems. From customizable options to dedicated lease abstracting and portfolio analysis to real-life integration specialists, Quarem offers a solution that is specially tailored to meet your demands. Call today and discuss what Quarem can do for you.

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About the author 

Guy Gray

Guy Gray serves as Chief Operating Officer overseeing our technology and client services teams. He is responsible for guiding Quarem application development, networking and security, as well as new client implementations.

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