The Experience Economy’s Effect on Commercial Real Estate

 July 12, 2023

By  Guy Gray

As technology has improved in recent years, more and more consumers are demanding immersive experiences. Whether augmented, virtual reality, IMAX movies or touring potential residences, people want their experiences to be memorable.

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This shift is transforming various industries, including commercial real estate. Let’s explore the impact of the experience economy on commercial real estate and discuss emerging trends and consumer preferences that are shaping the future of this industry.

Understanding the Experience Economy

The “experience economy” refers to the shift in consumer behavior where individuals value experiences and memories over material possessions. Rather than just purchasing a product or service, consumers seek out meaningful interactions and engagements that enhance their overall experience. This trend has led businesses across industries to create immersive and captivating experiences that go beyond the traditional brick-and-mortar model.

Effect on Commercial Real Estate

The rise of the experience economy presents a unique opportunity for commercial real estate. With businesses and developers recognizing the need to provide extraordinary experiences, there is an increasing demand for spaces that can accommodate these innovative concepts. As a result, commercial real estate is poised to witness a significant boom, driven by the need for venues that can cater to experiential offerings.

Adapting to New Consumer Preferences

To understand the future direction of commercial real estate within the experience economy, it is crucial to examine emerging trends and consumer preferences. Here are a few key areas that will shape the industry:

  • Multifunctional spaces: Traditional retail and office spaces are evolving to meet the demands of the experience economy. Developers are now creating multi-functional environments that can host events, workshops, exhibitions and interactive installations. These spaces provide a blank canvas for businesses to design immersive experiences that captivate consumers.
  • Technology integration: Technology plays a vital role in enhancing experiential offerings. Augmented reality (AR), virtual reality (VR) and other innovative technologies are being integrated into commercial spaces to create interactive and engaging experiences. From virtual showrooms to gamified retail experiences, technology-driven elements are becoming increasingly prevalent in commercial real estate.
  • Social and community engagement: The experience economy places great importance on social interaction and community engagement. Businesses are recognizing the value of creating spaces where people can gather, connect, and share experiences. Commercial real estate can leverage this trend by providing communal areas, shared workspaces and curated events that foster a sense of belonging and create lasting memories.
  • Sustainable and wellness-oriented design: In line with shifting consumer preferences, commercial real estate is embracing sustainability and wellness-oriented design. Environmentally friendly and health-conscious spaces that prioritize natural light, greenery, and energy efficiency are becoming increasingly desirable. This focus on well-being aligns with the experience economy’s emphasis on creating positive and holistic experiences for consumers.

By embracing the shift towards immersive and engaging experiences, commercial real estate can thrive in this new era. To see how Quarem can help you keep up with market trends like this, request a demo today.

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About the author 

Guy Gray

Guy Gray serves as Chief Operating Officer overseeing our technology and client services teams. He is responsible for guiding Quarem application development, networking and security, as well as new client implementations.

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